Minimalism – whether it’s your closet or your home – it is now an established trend. Especially post-COVID life has really given it more value and drive. The natural course of event is of course skinimalism. The trend focuses on skipping the laborious 10-step skincare routines in favor of quality products with fewer steps. Last year, a Mintel study found that 28% of women in the UK have reduced the number of products in their skincare routines.

Our Swiss skincare brand, Caviar Of Switzerland, has also popularized the practice of skinimalism since we offer a compact, efficient and effective collection, composed with the Swiss characteristics of luxury and quality. We have noticed that more and more women are looking for a ‘less is more’ practice and has since become an emerging trend.

What is skinimalism?

Skinimalism is based on the principles of reduction, either steps or products. Celebrity dermatologist Dr. Jamuna Pai says, “The skin’s primary function is to act as a protective barrier. Loading it with too many products or overusing them may disrupt that barrier. Skinimalism has many approaches. You can choose to give your skincare routine a complete break for a few days, you can opt for more multipurpose products, or you can simply go back to the days of simpler CTM (cleanse, tone, moisturize) routines. Moreover, the new trend is set to simplify your routine while reducing your consumption.”

Skincare is really very simple with skinimalism. For cleansing, use a cleanser-toner every morning and night. For hydration, use a 24-hour cream. A serum is a powerful antioxidant that can be used on a daily basis to brighten dull skin. Finally, use an eye cream for the sensitive area around the eyes.

The new trend dictates the use of fewer products on the skin

People should focus on the routines they have to do rather than the many products they “need” to have. Cleansing, protection, hydration and nourishment are the four main areas of good skincare.
Before adopting the Caviar Of Switzerland skinimalistic approach, it would be best to allow your skin to breath and rest for a few days without adding any products on it.  Going directly from the use of many cosmetic products to the use of 4 needs to be done with some skin rest time in between so that it will not have any negative effects. Once you have prepared your skin to accept a new skinimalistic approach by allowing a week or so of no products being used, then you can start your day and night routing by using the 4 products below:

Micellar Water All-in-one Cleanser – Purify and tone your skin with the gentle but effective Micellar water All-in-one Cleanser, suitable for all types of sensitive skin. A cleanser, make-up remover and toner all in one, giving you the perfect start to your skin care routine.

Advanced Repair Serum – Luxuriously fine and highly concentrated, the Advanced Repair Serum was designed to go right to the heart of skin aging problems. Highly absorbent, with silky and light texture, it induces collagen production and fights against extrinsic and intrinsic aging while repairing your skin.

24h Regeneration Cream – A concentrated, lightweight, silky caviar face cream that regenerates, nourishes and moisturizes your skin around the clock. This is your day and night anti-aging moisturizer that will hydrate your skin and slow down aging signs while restoring the glow back into your skin.

Revitalizing Eye Cream – An eye cream that highly-effective, richly hydrating, silky, brightening and hypoallergic. It regenerates, nourishes and moisturizes the delicate skin around your eyes, while eliminate dark circles and slowing down aging signs.

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