Our policy was to spread globally and expose the brand to new consumers and new markets. Our only tool in this case was the principles stated above. The main focus during our development was to retain the quality of the products as well as continue improving and researching new innovative ideas, while expanding.
Caviar of Switzerland started with 3 main items because we believe that the skin does not require many cosmetics but instead requires quality cosmetics. These were enough to prove the high quality of the brand and the innovation of the people behind it. Unlike most companies, we do not rush into launching new products without research, development and testing. Therefore, each product to be added is undergone extensive research to ensure that the combination and ratio of the ingredients is effective.
Therefore, for the past 4 years we are carrying out research and development of new products ready to launch as soon as the conditions are right. Currently we have 2 new products about to launch: The Three in One (Cleanser/Toner/Makeup remover). The Three in One product is indeed a great addition to the line, with the main ingredients being the micellar water and caviar extract. The other is an individual Face Mask. Sachets with special cloth soaked with caviar extract and other elite ingredients.
Overall, we have several other products ready, with one of them being the neck cream. This is an essential product for women, however it is rarely found in the market as a separate specialized product. In Europe most women cover their necks due to the fact that it appears to be the weakest aspect of the skin, which also reflects aging. It is therefore our role to contribute in improving this aspect with a new product.
The process of expanding and improving Caviar of Switzerland is and will always be an ongoing process which goes along with the needs and input of our partners. Innovation, innovation and more innovation through research and above all through the needs of the modern consumer.